Manulife.
Experiential Design.
It’s exponentially more difficult when you can’t see that something. Our hearts, for example. If our skin, muscle, and fat tissues were transparent and we could watch our hearts beating, oxygenating our bodies... would that motivate us to care? Is that when we’d work just as hard for our hearts as they work for us? .
As title sponsor for Heart & Stroke Ride for Heart, this is the message Manulife needed to send through its installation, and we found the way to deliver it. Set up on stationary bikes, participants pedaled to generate power for a 3D printer creating an anatomically correct human heart. We put our heads together and brought a whole new meaning to two feet and a heartbeat.
